The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Best of Creative Effectiveness
Points: 90.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Best of Out of Home
Points: 90.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Best of IP & Product Design
Points: 90.00
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix
Category: Stunts & Activations
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.00
MorumBIS
Agency: DAVID / São Paulo + Mondelēz / São Paulo + Hogarth Worldwide / São Paulo + PROS / São Paulo
Client: Mondelēz International
Category: Brand Partnerships
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Creative Effectiveness / Publications & Media / Books / News
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Posters / Series
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.00
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 45.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Products for Good
Points: 45.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Innovation / New Ideas in IP & Product Design
Points: 45.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Casting / Real People
Points: 45.00
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Direction / Single
Points: 45.00
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Newspaper / Series
Points: 45.00
Moutai Latte
Agency: Ogilvy / Taipei
Client: Luckin Coffee
Category: Brand Partnerships
Points: 21.00
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Integrated / Omnichannel Campaign
Points: 21.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Direct Marketing for Good
Points: 21.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Multicultural Impact
Points: 21.00
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Billboards & Transit / Series
Points: 21.00
Shot on Faber-Castell
Agency: DAVID / São Paulo + Faber-Castell / SAO PAULO
Client: Faber-Castell
Category: Craft / Illustration
Points: 21.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Integrated / Omnichannel Campaign
Points: 21.00
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 21.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 21.00
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa
Category: Innovation / Execution in Design
Points: 9.00
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona
Category: Craft / Photography
Points: 9.00
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell
Category: Games / Gaming
Points: 9.00
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix
Category: Innovation / Use of Media in Public Relations
Points: 9.00
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Targeted Video / Online
Points: 9.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Commerce
Points: 9.00
The Spot
Agency: Ogilvy Australia / Sydney + Glue Society / Sydney + Revolver / Sydney
Client: La Roche-Posay x Bristol Myers Squibb
Category: Experiential & Immersive for Good
Points: 9.00
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa
Category: Experiential & Immersive for Good
Points: 9.00
Moutai Latte
Agency: Ogilvy / Taipei
Client: Luckin Coffee
Category: Brand Partnerships
Points: 9.00
Pressed
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Billboards & Transit / Single
Points: 9.00
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona
Category: Craft / Photography
Points: 9.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Innovation / New Ideas in Out of Home
Points: 9.00
Eye Test Menu
Agency: Ogilvy / Bengaluru
Client: Titan Eye +
Category: Innovation / New Ideas in Out of Home
Points: 9.00
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía
Category: Original Music / Score - Short Form
Points: 9.00
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell
Category: Mobile Gaming
Points: 9.00
Stop Bullying
Agency: Ogilvy Greece / Athens
Client: Greek Ministry of Education
Category: Film & Video
Points: 9.00
TEST-ICLES
Agency: Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client: Fundación de Alba
Category: Integrated / Omnichannel Campaign
Points: 9.00
The Athletes Code
Agency: Ogilvy / New York
Client: Powerade
Category: Innovation / New Ideas in Health & Wellness
Points: 9.00
MAKE LOVE LAST
Agency: Ogilvy / Shanghai
Client: Viagra
Category: Craft / Art Direction
Points: 9.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Best of Creative Effectiveness
Award:
2025 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Best of Out of Home
Award:
2025 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Best of IP & Product Design
Award:
2025 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Filsa
Title:
Filter Caps
Category:
Green Pencil
Award:
2025 Green Pencil Green Pencil
Points:
90.00
Client:
Netflix
Title:
Alcaraz Signs
Category:
Stunts & Activations
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Mondelēz International
Title:
MorumBIS
Category:
Brand Partnerships
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Commerce
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Creative Effectiveness / Publications & Media / Books / News
Award:
2025 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Award:
2025 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Posters / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Products
Award:
2025 Health & Wellness Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Products for Good
Award:
2025 IP & Product Design Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Gold Pencil
Points:
45.00
Client:
Dove
Title:
Most Likely To
Category:
Casting / Real People
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Most Likely To
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Newspaper / Series
Award:
2025 Print & Promotional Gold Pencil
Points:
45.00
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Award:
2025 Public Relations Silver Pencil
Points:
21.00
Client:
Dove
Title:
Most Likely To
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Multicultural Impact
Award:
2025 Cultural Driver Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Faber-Castell
Title:
Shot on Faber-Castell
Category:
Craft / Illustration
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Dove
Title:
Most Likely To
Category:
Integrated / Omnichannel Campaign
Award:
2025 Health & Wellness Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Silver Pencil
Points:
21.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / Execution in Design
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
Supercell
Title:
Haaland Payback Time
Category:
Games / Gaming
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Public Relations
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Most Likely To
Category:
Targeted Video / Online
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Filsa
Title:
Filter Caps
Category:
Physical Products
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
La Roche-Posay x Bristol Myers Squibb
Title:
The Spot
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Filsa
Title:
Filter Caps
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Pressed
Category:
Billboards & Transit / Single
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
Titan Eye +
Title:
Eye Test Menu
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Original Music / Score - Short Form
Award:
2025 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Supercell
Title:
Haaland Payback Time
Category:
Mobile Gaming
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Greek Ministry of Education
Title:
Stop Bullying
Category:
Film & Video
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Savlon
Title:
Handwash Legend
Category:
Social Media
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Fundación de Alba
Title:
TEST-ICLES
Category:
Integrated / Omnichannel Campaign
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Powerade
Title:
The Athletes Code
Category:
Innovation / New Ideas in Health & Wellness
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Viagra
Title:
MAKE LOVE LAST
Category:
Craft / Art Direction
Award:
2025 Pharma Bronze Pencil
Points:
9.00
